Top important steps for planning a website

Planning to launch your first business website and reach a wider audience? Everyone has this dream of expanding their online marketplace and generating the maximum leads from this highly promising marketing platform. eCommerce stores aim to offer a seamless and engaging customer experience through various digital marketing channels, the primary target being generating traffic towards a business website.

But designing a website from scratch can be quite challenging, especially for beginners with no knowledge of how it works. While you can hire a website development service, you can always save that money by planning things out yourself. Before getting started, you must keep certain things in mind to make sure you get the desired results and meet your long-term goals. Here are some effective steps you might follow before setting up your business portal.

Step 1: Set Your Goals

Your planning stage should begin with setting your long and short term goals and the purpose your website would be serving. Ask questions like who is your target market? What are their interests? Why will they buy your products or services? Plan how many leads or visitors you like to reach every month. And don’t forget to create a specific budget for designing your website. To get detailed insightful analytics on consumer behaviour, opt for an efficient analytics tool, such as Google Analytics. You can also integrate with your website later and monitor its performance over a specific period of time.

Step 2: Do Competitor Research

This is a very important step when it comes to building a business website. Doing a thorough competitor research allows you to analyse the kind of marketing strategies you should be following to achieve the best results. Make sure to monitor the keywords they are ranking in and the approaches they are taking to be on the first few results in the SERPs. This gives you inspiration and also enables you to go after the latest trends and adapt to the industry-best practices.

Step 3: Decide Your SEO Strategy

The first thing that your website should be is SEO-friendly. Whatever you do should be as per Google algorithms and should enhance user experience. Also, if you follow the SEO practices, your chances of ranking higher on the SERPs will be higher, thus driving more traffic towards your site. Make a list of all the SEO approaches you will be including in your digital marketing strategies, of course, according to your budget.

However, before arriving at any conclusion, make sure to do a proper keyword research relevant to your products or services. After having a list of all the necessary primary and secondary keywords, your SEO team can create a highly targeted sitemap and SEO content. A pro tip would be to publish blog posts regularly to tell Google that you are active and it will rank your site higher based on the value it is adding for a user.

Step 4: Devise a Content Marketing Strategy

Content, being the King, should be given high priority as far as efficient digital marketing is concerned. You must design a content inventory to help you do a detailed audit of all the existing content of your site once you publish it. Plan a suitable content marketing strategy, for example, through blog posts, social media posts, email marketing content, newsletters, and even video content.

While doing your content audits, make sure you are able to track the quality of your content, the engagement rates associated with each, the ideal keyword density in each article or page, the date your content was last published, and how frequently will you be updating your old content (yes, that’s essential!)

Step 5: Choose an Efficient CMS Solution

A CMS or Content Management System, more commonly known as the backend of a site, will enable you to manage all your website content seamlessly. Choose the one that’s right for your business, such as WordPress which is highly affordable and easy-to-use as well. However, it totally depends upon the type of website you are launching and also on your brand personality. Make sure your CMS platform has a simple UI and anyone can make changes without requiring the help of a web development team at every step.

In conclusion, you must design a Google-friendly website that brings in the maximum leads and above all, converts them into valuable customers. Whatever be the type of your site, make sure you are addressing your unique customer needs, hence achieving good visitor engagement rates.

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