Best Practices for Website Redesign

Are you worried about not getting enough conversions? Is your ROI graph not showing satisfactory results compared to the efforts you have put in? Your poor website design might be a cause! If you are still using a business portal that’s not well-designed, it would continue hampering your total sales and customer engagement rates.

It’s high time that you redesign your dull website into a dynamic and more attractive one, and see a drastic change in your conversion rates and total visitors per day. Irrespective of your business module, type of industry, and company size, you must take your website redesign seriously and make a strategic approach.

You must also try experimenting with what is working and what is not. Also, figure out your short and long-term goals associated with your business website. So, here are some best practices that you can follow to ensure your website stands out!

1. Make it Easy to Navigate

Are your visitors able to find what they are looking for comfortably? Are they provided with numerous choices to reach the desired product? Is your menu simple and does it allow one to find a particular information easily? Ask these questions to ensure a better user experience for your audience.

2. Make it Mobile-optimized

According to reports, about 79% of the smartphone users in the US have made an online purchase through their mobile devices in the past 6 months. Needless to say, how important it is to mobile-optimize your website. Today, businesses are taking to the mobile-first digital marketing approaches to ensure maximized reach. The best practice is to check whether everything fits well both on a smartphone and tablet, and a user can easily browse through various options. Also, make sure that every link is clickable and every content readable.

3. Focus on your CTAs

CTAs or call-to-action buttons are essential marketing tools that actually convert your visitors. Your CTAs should be positioned conveniently so as to guide your users towards performing the desired action. For example, you can add a ‘Buy Now’ or ‘Book an Appointment’ button at a visible location on your homepage or other web pages. Further, check whether your website colors are contrasting enough to hook your visitors to your portal.

4. Add a Search Bar

Search bars reduce the navigation time by enabling a user to get the required information at one go! It’s a good idea to place your search bar or the magnifying glass icon to the top of your page. Never make your consumers wait or go through complex search procedures.

5. Integrate Chatbots

Extending the previous idea, integrating chatbots into your website allows customers to get instant answers to their queries. You can also save some automatic responses to address their inquiries during your off-hours. The idea is to provide your users with the necessary information without making them wait. As per the reports of a 2018 Survey, about 54% out of 1,000 US consumers preferred communicating with a business via chatbots rather than speaking to a human customer care executive.

6. Optimize Page Speeds

A page that takes long to simply load its content would never retain any visitor, and your potential buyers will land up on your competitor’s site. If you have high dimensional images or videos, compress them to improve your page load speeds. There are various online tools, like iloveimg that compress images without losing quality. Other than image compression, you can do the following to speed up your pages –

• Fix broken links
• Minimize HTTP requests
• Reduce redirects
• Enable browsing caching
• Use a CDN or Content Delivery Network

7. Optimize Your Content

As goes the saying, “Content is King”, you must never compromise with it, especially on your website. Make sure it’s easily readable by the audience in general. Moreover, introduce your primary as well as secondary keywords to improve your rankings on the SERPs. But never overdo your keywords as it reduces the overall user experience.

These are some of the best practices in 2020 to ensure your website is offering a seamless user experience, thus boosting your sales.

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